I was recently watching a TED talk given by Dan Gilbert called “The Surprising Science of Happiness,” where Mr. Gilbert points out that too many options actually lower our level of contentment about any given thing. One of the greatest kettlebell trainers of our time, Pavel Tsatsouline, mentioned how in Russia, there are two choices for coffee, with or without milk. When a Russian then enters a Starbucks with a full menu of coffee derived beverages, overwhelmed, he leaves with nothing.
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